Thursday, December 10, 2009

Ten Things I've Learned From Shooting Weddings


I like my job very much. I own my own business and the service I provide is a personal one. My images, my clients and my colleagues are a part of me, not an aspect of my life I shut down at the end of the day. My long journey as an event photographer has taken me through the trends, the booms and the busts. Lately, my eyes have never been more wide open and I would like to share a few things weddings have taught me about photography and life.


Everybody has a story.

People are just so damn interesting. I always want to quiz my clients about their lives, their loves, their first kiss and how they like their eggs. Instead, I put their history together in my head. Using those precious few hours I have with my camera, I learn and tell their story.

When you earn trust, you earn access .

Most people don’t enjoy having their picture taken. I never take that personally, because I can usually establish one thing between us, that makes the camera a non issue. That would be trust. My clients put their faith in me, they forget about the camera and let me into their lives.


Shut up (and take the picture.)

You learn more about someone by listening, than talking. I’m not going to tell you my photographs are created without some direction. What I have found out, is that by editing input to include only the most concise, encouraging remarks, you can produce images that speak louder than words.


Leave your ego in the parking lot.

My entire purpose on the wedding day is to completely submit to the needs of my client. It could not be more not about me. Surprise group photo of forty five people? No problem. Mother of the bride asks to reshoot all the family combos, after she has the make up artist change her lipstick color? Done. Wrap up the shot list of multiple requests in the last eight minutes, while the planner and caterer are staring at their watches? Got it. Just recently during a reception, I was told to “wait in that corner and the bride will instruct you when to take pictures” So I did.


Your style evolves as your life changes.

Looking back at the images I shot a decade ago, I can see how the stacking layers of my life have impacted my work. As my personal relationships deepen and my family has grown, my expanding emotions need an even greater outlet. The camera and the numerous weddings I have documented, provide that for me.


Simplicity and Minimalism, the mantra.

These qualities never let me down. Stay away from the trends and don’t junk it all up. Simply said.


Details, details.

It’s the tip of a pinky, the bend of a wrist, the tiny turn of an ankle, that changes a photograph into an image with some stick.

A wedding is not a marriage, but we can pretend.

A little fantasy is good for everyone. Weddings are all about the dream. By creating a suspended environment, setting a stage and focusing on the best chapters of a love story, the day is like an illusion. I let myself get pulled into all of it when I’m working and why not? It’s often preferable to reality.



California, will you marry me?

For me, it always comes back to the Golden State. I’m a native and California runs through my veins. From the mountains, to the vineyards, to the beaches, it’s an amazing place to shoot. The weather creates an excellent outdoor studio year round. There are four seasons of sunlight in California and I’m intimate with each of them.




A brand new day is always waiting for you.

There is an excitement with weddings, the entire process. Every day is different and I’m meeting fantastic people. Just when things begin to sit still, new inspiration presents itself and off we go. Carpe Diem!


Sunday, May 24, 2009

The St. Regis Wedding - I do!



The St. Regis Wedding

There is a little slice of perfection in downtown San Francisco. It’s called the St. Regis hotel.  The moment you pull up to the valet, the distinctively hip atmosphere surrounds you. The entire staff is so lovely – accommodating and engaging. There is a sense of calmness, even among the hustle of the city.

Eric and Slyvia recently wed at the St. Regis, and everyone, including yours truly, had an excellent time.

A few things that make the St. Regis absolutely great….

The Rooms

The details are carefully thought out, from the flat screen to the window treatments to the bathtub to the bed linens. I love to shoot against large windows and a clean white bed – the St. Regis has both, and made my job easy.




The Art

The hotel has an amazing collection, scattered throughout the building. I love to put subjects in front of  the abstract paintings, creating a backdrop that leaves you wondering… "Where's that?"

The Cityscape

I shoot many wine country weddings, which are filled to the brim with flora and fauna. It’s refreshing to work in the urban locale, with its grand scale and intriguing textures.

The Ceremony

What a great, modern approach to a ceremony in a large hotel. The beauty is in the simplicity of it all, my favorite solution.

The Reception

See how happy everyone is? That’s because their every need is being met. A successful event all the way.


Barry Peterson

Notice the gentleman in the perfect suit, opening up the door to start the party? That’s Barry Peterson the Director of Catering and the man who makes it all come to life. You want a Barry Peterson in charge of your wedding day, believe me. A Barry Peterson and the St. Regis together – priceless.

Event design by Floramor Studios

Location St Regis Hotel, San Francisco

Thursday, April 9, 2009

Top 10 Reasons To Hire A Wedding Planner

1. A professional wedding planner protects your investment. Suffice it to say, weddings cost. It's frightening. You will be laying out the most money, to create one day(s) of partying, that you ever have or probably ever will, for a party again. (Until it's time for your own child's wedding, but we won't even think about that.) You insure your car, your home, your possessions, etc. Why not hire "insurance" in the form of a wedding planner? They are the "keeps the schedule running smoothly, makes sure bride and groom, family and friends are happy, remembers all the things you forget, deals with all your vendors" insurance package bargain. Priceless.


2. Often I see clients who revisit the budget. Happens all the time. They begin the planning with a set of numbers in mind, and by the end of the process they're putting the remaining expenses on their Visa cards because they a) ran out of cash and b) they ran out of cash because they got talked into all kinds of upgrades by all kinds of vendors. A wedding planner can protect you from this. They can be on constant budget patrol and give you that look when you are pondering the table linens that cost more than your honeymoon.


3. Your friends and family, believe it or not, will tire of you constantly discussing your upcoming special day. Don't take it personally. It's just human nature. Your wedding planner, however, will never try to change the subject. Blather on and on and they will be there, attentive and engaged.


4. The wedding planner, at least the good ones, have created vendor loyalty. Loyal vendors make a great team and a great team makes an extra great event. Here's how it shakes out:

- wedding planner refers bride and groom to a band
- bride and groom love band, decide to hire them
- band loves wedding planner, who just got them a gig
- band plays wedding and tries really, really hard to do an excellent job because the band wants a happy client and a happy wedding planner
- if wedding planner is really, really happy with band, band gets more referrals from, you guessed it, wedding planner!


5. Wedding planner as helpful barrier. Yes, it's true, they can be. A wedding planner can come between you and the challenging people in attendance at your wedding, in a lovely, subtle, extremely polite way. Difficult mother in law? Let the planner think of a tactic to keep her occupied. Drunken, obnoxious uncle from Ohio? Let the planner find a quiet, far, far away spot for him to sober up. How perfect is that?



6. Wedding Planner as mini me. Your wedding planner actually serves a very interesting purpose - to be an extension of you. They channel your tastes, take into deep consideration your personality and make every effort to match you up with the most suitable vendors. So choose one that you can relate to, on many levels. That could mean many interviews, phone calls and emails, but who cares? Just more time spent discussing your new favorite topic - your wedding.


7. It almost goes without saying, but I will anyway - your Wedding Planner will save you hours and hours and hours of time. Which gives you more time to focus on the really important things in life like obsessing about what shoe to wear with your gown or debating how many is too many bikinis to bring on the honeymoon (answer: never too many - look how easily they fit in the suitcase).




8. Everyone loves a party, but no one loves to clean up after one. Your Wedding Planner may or may not sweep the floors the next day, but they take care of several boring follow up details, which is the last thing you want to be doing the day after your wedding. They make sure load out is smooth, nothing has been damaged, all vendors have been paid, etc... You, on the other hand, will be sipping a Mimosa.


9. Your Wedding Planner brings the best ideas to the table. While you are in the Wedding Zone for a year or so, your planner never leaves it. He or She is constantly exposed to the best of the best. The cool thing is, even if the best of the best is outside of your budget, your planner can find a way to simulate the feel of a costly concept, for a lesser price.


10. Wedding Planner/Wedding Coach. The pathway to the wedding day can be a bumpy one. You will get frustrated, tired and anxious. That's when the Planner will coax out your game face. He or She has witnessed the gamut of emotions that are attached to creating a wedding. They can usually anticipate a bridal meltdown before it even occurs. They will bring you back down to earth with their skill and experience. I have been shooting events for almost fifteen years and I have to admit, nothing about a wedding worries me. I've encountered so many intense situations and I know they can be managed. This is what a seasoned Wedding Planner knows too. So relax and hire one.